Building on Our Legacy. Expanding Our Impact.

Success Starts Now.

Success Starts Now reflects a belief that has always been at the heart of Dress for Success: when a woman is ready to move forward, opportunity should be accessible, timely, and within reach.

This week, Dress for Success Worldwide launches Success Starts Now, a global campaign recognizing how the world of work is changing and how women’s career paths are becoming more complex.

Alongside this campaign, you will see a refreshed look across our platforms — a visual evolution that reflects both who we have been and where we are headed.

For 20 years in San Francisco, and since 2012 in San Jose, we’ve evolved alongside the women we serve. What began with professional attire has grown into holistic support that helps women dream bigger, dress with confidence, develop skills, drive their careers forward, and donate to support the next woman’s journey.

Why Now: A Defining Moment for Women and Work

The pace of change in the workforce is accelerating. The World Economic Forum projects that nearly 40 percent of core job skills will change by 2030, driven by technology, automation, and AI. Success increasingly depends on adaptability, reskilling, and access to timely support.

Women continue to face disproportionate barriers. Economic participation and opportunity remain the slowest-closing gender gap globally. At the current pace, full parity is still more than a century away.

The issue is not ambition. It is access.

As careers evolve, women navigating workforce entry, reentry, and advancement need faster, more flexible pathways to skills, support, and economic mobility.

Building on What Works

Success Starts Now responds by building on what already works.

We are expanding access through digital learning and global connectivity, scaling proven solutions, and strengthening long-term pathways to sustainable careers and economic stability. Locally and globally, we are focused on closing the gaps that persist: access, confidence, opportunity, and sustained support.

When women receive the right support at the right moment, they do more than secure employment. They build careers. They increase financial stability. They create ripple effects for families and communities.

Our vision remains clear: a world where women thrive in work and in life.

Success does not start someday.
Success starts now.

Join the movement.

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Expanding Access to Career Wardrobe Services Through a New Pop-Up Model